For contractors, local SEO is the most powerful digital marketing strategy available. When homeowners need construction services, they search locally. Ranking at the top of local search results means more calls, more bids, and more projects.
Google Business Profile Optimization
Your Google Business Profile is crucial for local visibility. Complete every section, add high-quality photos of your work, collect reviews, and post regular updates about projects and services.
Location-Specific Content
Create dedicated pages for each service area you serve. Include local landmarks, neighborhood names, and area-specific information to signal relevance to search engines.
Citation Building
Ensure your business name, address, and phone number are consistent across all online directories, including Yelp, Angie's List, HomeAdvisor, and industry-specific platforms.
Review Generation Strategy
Positive reviews significantly impact local rankings. Implement a systematic approach to requesting reviews from satisfied customers. Respond to all reviews, both positive and negative.
Local Link Building
Build relationships with local suppliers, industry associations, and community organizations to earn quality local backlinks. Sponsor local events or participate in community projects.
Service-Specific Landing Pages
Create detailed pages for each service you offer, optimized for local search terms like "roof repair in Boston" or "kitchen remodeling Hartford." Include service details, pricing information, and local project examples.
Mobile Optimization
Most local searches happen on mobile devices. Ensure your website loads quickly on mobile, has click-to-call buttons, and provides easy access to contact information.
Schema Markup
Implement local business schema markup to help search engines understand your services, service areas, and business information. This can enhance your search listings with rich snippets.
Want to dominate local search in your area? Kastle Marketing's local SEO services help contractors get found by customers who are ready to hire. Get started today.