Healthcare SEO helps medical practices connect with patients who are actively searching for medical services. With the right strategy, you can increase patient acquisition, build your practice's reputation, and establish authority in your specialty.
Medical Keyword Research
Target keywords that patients actually use when searching for healthcare services. This includes symptoms, conditions, treatments, and local medical service searches.
Local Healthcare SEO
Most patients search for healthcare providers near them. Optimize your Google Business Profile, create location pages, and build local citations to improve local visibility.
Medical Content Creation
Publish authoritative health content that answers patient questions, explains conditions and treatments, and demonstrates medical expertise. Follow medical content guidelines and cite reputable sources.
Provider Profile Optimization
Optimize individual provider pages with credentials, specialties, education, and patient reviews. These pages often rank well for provider name searches and specialty queries.
Healthcare E-A-T
Google applies strict quality standards to medical content. Ensure content is written or reviewed by qualified medical professionals, cite authoritative sources, and display credentials prominently.
Patient Review Management
Positive patient reviews improve local rankings and influence patient decisions. Implement a review generation strategy and respond professionally to all feedback.
Mobile Health Search
Many health searches happen on mobile devices, often in urgent situations. Ensure your website loads quickly on mobile and provides easy access to contact information and directions.
HIPAA-Compliant SEO
Maintain patient privacy while implementing SEO strategies. Use anonymized case studies, obtain proper consent for testimonials, and ensure all tracking tools are HIPAA compliant.
Ready to attract more patients through search? Kastle Marketing specializes in healthcare SEO that drives patient growth. Schedule your consultation today.